Lead generation is important for many types of businesses, especially contractors.  Contractors rely on closing sales that come from quality leads either through business referrals, word of mouth, or leads generated online.  The best way for contractors to increase their conversion rate is to increase the number of quality leads they can generate.

Quality leads are difficult to come by without some sort of lead generation strategy in place.  Contractors can only expect to expand their customer base and grow their business if they can consistently generate quality leads.  In this guide, we will cover 7 things contractors can do to quickly increase their number of leads and improve conversion rates.  Working with a professional that provides lead generation services like RestorationMaster can help you implement a good strategy to generate quality leads.

1. Determine Your Target Audience

Before coming up with lead generation strategies, you need to first identify your target audience.  Knowing the type of customer you are trying to attract will help you better focus your lead generation efforts towards your target audience.

You can determine your target audience by considering these questions:

• What type of services does your company provide?
• Which services do you want to generate leads for?
• Do you only provide services within a specific geographical area?
• Are there services you don’t want jobs for either because you can’t provide these services, or they are not profitable?
• Which of your services are the most profitable?

By answering these questions, you can determine what specific jobs you want leads for and your main services areas which will help you narrow down your target audience.  For many types of contractors, their target audience is those who own homes or businesses within their service areas.

2. Partner with Other Contractors

Forming partnerships with other contractors can be a mutually beneficial arrangement that can boost your number of leads.  You should look into partnering with a local contractor that provides a service that is complementary to the services you provide, but not with a business that provides the same services.

Partnering with a business with an established customer base will increase your leads as your business partner will refer their customers to you for your services.

3. Create Good Marketing Materials

It is important for businesses to have physical and digital marketing materials such as brochures, flyers, newsletters, blogs, and more.  Your marketing materials should highlight your services, past accomplishments, and key personnel.  You should also make sure that your company’s branding is incorporated into all of your marketing materials, both physical and electronic.

4. Build an Online Presence

Most of the leads for a contractor are going to come from online searches which makes it important for your business to have a strong online presence.  This starts with developing a well-optimized, functional website and implementing SEO marketing strategies to improve your rankings in the search engine results pages (SERPs).  Ranking high in the SERPs for your targeted keywords will help improve the number of quality leads you get online.

5. Engage in SEO Marketing

Contractors who appear at the top of the SERPs are more likely to generate a higher volume of quality leads.  The best way to improve the rankings of your website in the SERPs is with effective search engine optimization (SEO) strategies.  You can help optimize your website by making web pages that clearly explain your services using targeted keywords, featuring your business name prominently throughout your website, and making it easy to find your contact information.

6. Work with a Digital Marketing Professional

Contractors that do not have the resources or the expertise to handle web design and SEO marketing can work with a digital marketing agency to build and market their website and increase their online presence.

Web design and SEO professionals have the expertise to create an effective website and optimize it to improve its rankings in the SERPs.  These professionals will help you form and implement a multi-faceted SEO marketing plan to grow your business online and generate more leads.

7. Establish Beneficial Relationships

Building relationships can help your business become successful as we explained above with business partnerships.  It is also important to establish a strong relationship with your current customers.

Building a relationship with your customers can help you generate more leads as satisfied customers are likely to provide word of mouth referrals.  You can strengthen your relationship with your customers by making follow-up phone calls, asking for Google reviews, and sending customer feedback surveys.

Contractor Lead Generation with RestorationMaster

The only way for contractors to grow their business is to get consistent, quality leads that can be converted into jobs.  The tips discussed above can help you quickly increase the number of quality leads for your business.  In addition to taking these steps, you can work with a professional like RestorationMaster that provides lead generation services.

At RestorationMaster, we specialize in generating contractor leads including water damage leads through our website restorationmasterfinder.com.  Our website is highly optimized with good visibility in the SERPs which allows businesses included in our website to generate quality leads through highly optimized, geo-based micro-sites.  The leads we offer contractors are exclusive and go directly to them, we do not sell the same leads to multiple contractors.

You can reach us at (888) 846-1992 to learn more about how we can help contractors generate quality leads.