One of the biggest challenges for service-based businesses including restoration service providers and other contractors is getting enough leads.  It is important for businesses to be able to generate quality leads as they are what leads to more sales and the growth of your business.  Businesses that have a hard time generating good leads will struggle to make enough sales.

Businesses can generate leads themselves in many different ways, from referrals and traditional advertising to digital advertising including SEO marketing and email newsletters.  While these efforts do bring in leads, it is possible that you may not bring in enough quality leads that become conversions.  You can effectively increase your volume of leads with a good return on investment (ROI) by buying leads from a business that provides lead generation services.

On the surface, buying leads seems like an easy fix; you pay a business for leads, you get leads that are ready to convert.  However, you shouldn’t just start buying leads from whoever offers them, or you may end up wasting money on low quality or non-exclusive leads.  You need to strategize and come up with a plan for buying quality leads from a reputable provider.

In this guide, we discuss the strategies you can take when buying leads to ensure you are getting the best possible pre-qualified leads for your money for an excellent ROI.

Be Smart About Buying Leads

If you are new to buying leads, it is important to do your due diligence to ensure that you invest your money in leads wisely.  There are a lot of companies that provide bad leads which can cause your businesses to lose money.  You should do some research into the lead buying options available within your industry to get an idea of who you can trust and who has a reputation for providing bad leads.

Leads are important for your business which makes it crucial that you invest wisely into buying leads. Making the right choices on where to buy your leads can provide a great ROI.

Only Invest in Quality Leads

Not all leads are the same, some are of higher quality than others.  Just like with anything else, you get what you pay for when it comes to buying leads.  You should beware of providers that are offering a lot of leads at a low price, these are likely to be low quality leads.  Do not fall for low prices that will only yield low quality leads.  You will get a better ROI by spending more on higher quality leads that are more likely to convert.

If you are not sure which sellers within your industry provide the best quality leads, you can buy leads from several different sellers.  You will very quickly be able to tell who provides the best quality leads based on how likely they are to convert.

Buy Leads from a Reputable Source

Finding a reputable seller can greatly benefit your business as this can be the start of a partnership in which you get high quality leads for a better ROI.  You should start by checking the websites of lead sellers to understand where their leads come from and whether they are in compliance with applicable regulations.  One easy to thing to check on their website is that the URL includes https instead of http as websites with https in the URL are more secure.  You can also reach out to clients of a lead generation provider to ask them about their experience working with the provider.

You should also check to see how a buyer performs when it comes to providing customer service.  It helps to work with a seller that is responsive to your call if you are having a problem that needs to be resolved.  If they are ready to give you support over the phone or through a live chat, this shows that they care about providing good customer support and will be available to help should a problem arise.  If a seller is non-responsive or only responds via email, it may be best not to work with them.

Buy Exclusive Leads

Before you begin buying leads from a seller, you need to first determine if the seller provides exclusive or non-exclusive leads.  Exclusive leads are leads that are sold only to you while non-exclusive leads are sold to multiple buyers.  If you buy non-exclusive leads, this means that you are in direct competition with whoever else bought the same leads to convert them.  There is no guarantee that you will even get a chance to close a non-exclusive lead.

Exclusive leads go to your business only which means it is up to you to reach out and close the lead.  Working with a seller that provides exclusive leads will build trust which will result in more quality leads.

Narrow Down Your Leads

As you continue to buy more leads from a seller, you will start to understand which types of leads are of more value to your business.  Determine the criteria for your ideal leads including demographics, location, socioeconomic status, etc.  You should also determine your budget for leads and avoid investing in more leads than your sales team can handle.

You will also need to devote resources within your sales team to following up and qualifying the leads you receive.  You can learn more from our guide on how to qualify contractor leads.

Buy Exclusive Leads from RestorationMaster

Service based businesses benefit greatly by working with a lead provider that can sell quality leads.  Even if your business already has strategies in place to generate leads organically, you can supplement the leads you get through those methods by buying leads from a trusted seller.  By following the tips mentioned above, you can find the right seller to partner with that can provide you with the best leads for your business.

RestorationMaster provides lead generation as well as pay per leads services to get quality leads for contractors in the disaster restoration industry.  We offer exclusive leads, including water damage leads, fire damage leads, and mold remediation leads that we generate through our highly optimized website restorationmasterfinder.com.

You can call RestorationMaster at (888) 846-1992 to learn more about our lead generation services.