4 Ways to Generate Quality Leads for Disaster Restoration Companies and Contractors
For disaster restoration companies and contractors, there are several different lead generation sources; however, online marketing has grown increasingly effective when producing relevant, qualified leads, especially for emergency services. There are four contractor lead generation methods that can bring the most success to your business.
As there are thousands of competitors constantly working to jump on qualified, high-paying jobs, identifying the right mediums is crucial for improving your ROI. The challenge is identifying the right ones as the details of online marketing can get complicated very quickly.
The following 4 ways to generate quality leads for disaster restoration companies and contractors have been proven successful numerous times:
1. Optimize Your Website to Convert Users
Your website is your most powerful tool to showcase your brand and services. But the key is to make it as convenient and relevant as possible for your customers to easily find what they need and convert. Or else they will go to your competitor within seconds.
Friendly on all devices
When optimizing your website, make sure that it looks nice on all platforms, not just desktop computers. This includes mobile devices, tablets, smart speakers, and even watches. If your website isn’t friendly on one or more of these devices, you could be losing out on some big jobs.
Fast loading page time
Your website should also load quickly, have a modern design (but not too flashy), and be easily navigable. The average consumer has an attention span of about 7 seconds and will certainly not wait for a slow site to load.
Clear calls to action
Your website should have clear calls to action, like a phone number that is easy to find, forms, newsletter sign ups, and chats so they can easily contact you at any time. A website that provides multiple forms of contact will result in more conversions at the end of the day.
Maintain a blog
Unlike the early and mid-2000s, a website should never be forgotten after it is built. To prevent this, it must be updated frequently to stay competitive and relevant to users; one of the best ways to do so is through frequent blog posts. Even just posting once a month shows potential customers your website is updated and relevant to your business.
Add pictures and case studies of recent jobs
Aside from reviews, potential customers are interested in your work. They want to see the quality put forth to prove you can fix their problem. Upload pictures, videos, and case studies from previous jobs (make sure you have permission from the customer) to build trust with future customers.
2. Take Advantage of Online Profiles
Giant hubs like Facebook and Google My Business offer FREE resources for disaster restoration companies and contractors to advertise their business, allowing them to dominate the market when done right. If you notice the Google My Business listings on the first page of Google, you will find they are established, and contain lots of reviews, pictures, and links to a strong website. This is the key to a good ranking.
When investing your time in these profiles, you can expect generous results. Some listings can generate over 100 calls each month; however, this will depend on the industry, demand, and location of the business. Everything, including your website, phone number, and directions to your business are on display for free, so there is no reason not to spend time creating or claiming your online profiles.
3. Turn Leads into Jobs
Having leads coming in regularly is a wonderful and giant step towards making the sale. However, they are not generate revenue. Outstanding customer service and professionalism are the key to turning leads into jobs. For each lead, be sure to do the following:
- Call them right away
- Follow up with a text
- Email when appropriate
- Call every 10 days
- Email or text twice each week
- Establish long-term follow-ups for unscheduled leads
4. Create a Unique, Updated Marketing Campaign
Email marketing is one of the most powerful forms of online marketing, but only when done correctly. As every email counts, you want to hit the right customers at the right time with the right content, or else you can lose your contacts.
Your emails should only contain what your customers want – whether it’s a new service, tip, video, or picture. Your contacts should also never be taken for granted as their attention to your business is priceless. So remember to keep your emails and newsletters interesting, insightful, and straight to the point because they don’t have time for much else.
Also don’t forget to include newsletter sign up forms on your website. These are needed so that future customers can receive the latest information from your business. It is convenient for users and it’s free for you!
Get Lead Generation Services with RestorationMaster
Having a successful lead generation campaign is the key to success for all disaster restoration companies and contractors. Gone are the days people use the phone book, TV commercials, and handouts at tradeshows to advertise their business. Successful disaster restoration companies and contractors can be easily found online through various searches, and they have a clear call to action and responsive design on their website.
On the other hand, building an online reputation takes in-depth knowledge of not only web design, but lead generation trends that can take years to learn. Staying on top of search engine’s algorithm updates and fixing common stumbling blocks can also quickly turn into a full-time job, easily taking businesses away from what they do best.
Our marketing professionals at RestorationMaster dedicate relentless time and effort into building online reputations for businesses. Our lead generation team is constantly working to improve websites and online profiles to make everything as convenient and relevant for your customers as possible.
By building quality content specific to your business with your own tracking number, RestorationMaster will not only help you grow your online reputation, but also your ROI. With certified, experienced digital marketing professionals generating contractor and damage restoration leads for your business, you can focus on serving your customers, not looking for them.
If you are a disaster restoration company or contractor looking for help with generating contractor or damage restoration leads, growing your online reputation, and increasing your ROI, give us a call at 800-860-7679, or fill out a form to schedule your free consultation with RestorationMaster today.