There are many businesses, including general contractors, who rely on getting good leads.  However, it is difficult for businesses to attract potential customers who are likely to turn into quality leads.  Businesses that rely on leads can run both digital and print ad campaigns to reach new people, but there is no guarantee that your ads will reach the right people.

Instead of searching for potential customers who may turn into leads, many contractors and other businesses are finding it more efficient to target those who are already leads.  A potential customer is considered a lead when they show interest in a business’s products or services.  One way that businesses can generate more leads is with pay per lead marketing.

In short, pay per lead marketing is a type of online marketing in which businesses work with lead generation companies to provide quality leads.  With this model, the lead generation provider gets paid after providing the leads, making this a cost effective and low risk strategy for contractors and other lead-based businesses.

In this pay per lead marketing FAQ, we will explain what pay per lead marketing is and how it works and answer the most common questions regarding this marketing model.  You can also talk to the professionals of RestorationMaster to learn more about lead generation services.

The Importance of Quality Leads

Any potential customer that has an interest in a particular brand or business and the products and services they offer is considered a lead.  Businesses can target leads based on demographic information, interests, and other factors.

It is important for businesses to understand that not all leads are equal.  Some leads are of better quality than others.  The quality of the leads that your business generates is much more important than quantity.  Generating a high number of poor-quality leads is a waste of marketing dollars and time as you will need to devote resources to sorting through the leads to determine if they are quality or not.

It is much more efficient to target potential customers who are most likely to become leads.  For instance, a typical social media ad may appear to 100 random users, but statistically, only a few of those who see this ad are likely to convert.  Businesses should have an idea of the persona of their typical customer so that they can target people who fit this persona for better quality leads.  A contractor business, for example, should target homeowners to generate quality leads.

Pay Per Lead Marketing FAQ by RestorationMaster

What is Pay Per Lead Marketing?

Pay per lead (PPL) marketing is a marketing model in which a business works with a marketing or lead generation company to provide quality leads, and the business only pays the marketing company once they get the leads.  This is a cost-effective way for businesses to get quality leads with less of a financial risk as you only pay for the leads you get.

How Does the PPL Market Strategy Work?

To start PPL marketing, a business must first reach out to a lead generation marketing company that can provide quality leads.  The business and the marketing company will then reach on agreement on the cost per lead as well as a quota of leads per month.  You can work with the marketing agency to generate leads through phone calls, website form submissions, and emails.

You will only pay the marketing agency after they deliver quality leads to you.  Setting up a quota before starting with the services will help you know what to expect as far as the number of leads and budget.

Can PPL Marketing Benefit my Business?

PPL marketing can benefit your business by helping you get quality, cost effective leads with very little financial risk.  Businesses see a better return on investment (ROI) with the pay per lead model than with traditional SEO and pay-per-click (PPC) ad campaigns.  Contractors and other businesses that struggle to find good leads benefit most from PPL marketing.

The other benefit of PPL marketing is that it can give your business a clearer picture of the demographic of your customers. This will help you generate quality leads more effectively using other strategies to target your demographic.

What is the Cost of PPL Marketing?

The cost of PPL marketing depends on the lead quota and price for leads that you agree to with the marketing agency.  When discussing cost with the marketing agency, consider what you are willing to pay per customer as well as the number of leads you expect per month.  Generally, businesses are willing to pay 10 percent of the revenue made from each lead.

You also need to consider your conversion rate, or the percentage of leads that are converted into sales.  Your average conversion rate will also help you determine what you will pay per lead.

Is PPL Marketing Low Risk?

When working with a marketing agency for PPL marketing, you will only get quality leads that are more likely to convert.  As discussed in the section above, you will start these services by agreeing on a price for the leads while considering your conversion rate, budget, and quota.  This agreement will give you an idea of how many leads you can expect per month and how much it will cost.

The marketing agency does the work of generating the leads and presents you with the best quality leads that are more likely to convert.  Since you don’t pay for leads until you receive them, the marketing company has an incentive to send you the best leads possible.  Therefore, the risk that you are paying for poor quality leads is very low.

How is PPL Different from Digital Marketing?

There is a big overlap between PPL and digital marketing, but they do differ.  Digital marketing consists of many tactics to improve online visibility and drive traffic including search engine optimization (SEO), email campaigns, social media posts, and more.  The goal of digital marketing is to increase brand awareness and build trust in a brand as well as generate leads.

For PPL marketing, a marketing agency will use digital marketing strategies for the purpose of generating high quality leads.

How Can I Start PPL Marketing?

Before making any changes to how you do your marketing, examine your current campaign to see the number and quality of leads you are getting.  This will make it easier to consult with a marketing agency about quotas and the number of leads you can expect each month.  Once you come to an agreement with a digital marketing agency regarding the cost and quotas for your leads, you can start the PPL marketing campaign.

Lead Generation from RestorationMaster

Contractors and other businesses that depend on quality leads may have a hard time generating good leads through traditional marketing.  If a small number of leads that you currently generate are quality leads, then you are wasting marketing dollars.  With pay per lead marketing, you only pay for high quality leads that are generated and delivered to you by a third-party marketing agency.

At RestorationMaster, we provide cost-effective leads for contractors and restoration professionals through our lead generation website restorationmasterfinder.com.  We will develop highly optimized, geo-based website pages for your business that rank well in the search engine results pages (SERPs) and attract relevant search traffic.  The leads will go straight to your business so you can convert them and get paid for your work directly by your customer.  You will get to determine the price of your services with your customer and pay us a monthly fee for generating the leads.

Call RestorationMaster at (888) 846-1992 to get started.