ServiceMaster by Mason – RestorationMaster Case Study
When implementing digital marketing strategies into our clients’ websites or lead generation campaigns, our goal at the end of the day is to help them grow their business. With constant training and testing of new methods to stay on top of competition, not everything goes according to plan; there are always variables that come into play when generating leads for each and every client.
Specifically within the disaster restoration industry, issues like water, fire and mold damage simply cannot wait, which is why many contractors have invested in SEO to be found at the moment their customers need them most. With the ability to track calls, forms, website visits and more, our digital marketing experts can accurately measure the results with our analytics tools. This way, we can quickly determine whether or not our strategies are generating leads for our clients.
About ServiceMaster by Mason
ServiceMaster by Mason is a disaster restoration company located in Westerly, RI and Hampton CT that provides a number of restoration and cleaning services to restore homes, buildings and peace of mind. They are available 24/7/365 to respond to emergencies, using advanced cleaning products and equipment guaranteed to return damaged building materials and belongings to their original condition. They also exceed expectations for specialty cleaning needs like post-construction & tenant-turnover cleaning, hoarder & estate cleanouts, and nuisance animal cleanup.
While they are fully prepared to handle numerous jobs at any given time, not many customers were able to find them online. With the disconnect between times of desperation and availability to help, it was a lose-lose situation.
One thing was simple: they needed a proactive lead generation campaign. Through our program specifically catered to disaster restoration contractors throughout the United States, RestorationMaster provided the perfect solution!
Leads Through Dedication and Persistence
After working with our lead generation program for several months, both our digital marketing managers and ServiceMaster by Mason were optimistic to see the results.
But this is not always the case; the campaign initially struggled with less than 5 leads each month. Even with perfected digital marketing strategies proven to be successful for numerous contractors in other locations, no two campaigns are the same. Many factors including location, Google My Business listings, competition and population all greatly influence the success of a lead generation program.
While this head-scratching issue was difficult to solve, ServiceMaster by Mason’s Marketing Manager, Beth Markowski-Roop, didn’t give up on RestorationMaster. In fact, she worked with us to test additional strategies. Between adding more services, targeting additional locations and blogs, persistence and patience paid off over time.
After months of commitment, ServiceMaster by Mason now receives 20-30+ qualified leads per month for a range of services, including COVID-19 disinfection services, hoarding cleanup, fire and water damage restoration, mold remediation, carpet and upholstery cleaning and much more, and attribute RestorationMasterFinder for increasing their business with commercial accounts. To this day, we are deeply thankful for Beth’s commitment and involvement in the campaign (asking for reviews, reviewing copy, suggesting seasonal blogs topics and sending information on their latest projects) as we work together to help her grow their business.
While some lead generation campaigns will demand more work and time than others to become successful, the combination of persistence, dedication and client participation will ultimately lead to a significant return on investment.
Our digital marketing experts are passionate about their work and driven to produce results for each client, but consistent feedback and ongoing participation from the client can make a difference.
Get Started with Lead Generation
As our digital marketing professionals are each certified at our Google-partnered agency, we are proud to generate quality, exclusive leads for disaster restoration contractors throughout the country. When working together, you can improve sales and ultimately grow your business, along with 50+ contractors throughout the nation.