Pay-per-lead vs. Monthly Subscription Contracts for Lead Generation
There are two main ways that a business may work with a lead generation service, either with a monthly subscription or with the pay-per-lead model. There are benefits and drawbacks for both lead generation strategies, and choosing which one is best for your business depends on your budget and marketing goals. In this guide, we discuss both lead generation models as well as the pros and cons of each to help you decide which model will maximize the return on investment (ROI) for your business.








