Every business needs a good website that helps generate relevant search traffic and brings potential customers to your site.  This is especially true of contractors that provide water damage restoration.

When homeowners and businesses owners find water damage or flooding within their property, they want an immediate resolution.  The first thing they will do is search for a water damage restoration contractor in their area and hire one right away to stop the water from spreading and limit the damage to their property.  If your website appears high in the search engine results pages (SERPs), you will attract more users who need the help of a water damage restoration contractor to your website.

While driving traffic to your website is a good start, website visitors do not always convert into sales.  Your website needs to be functional and user-friendly so that visitors can easily navigate your site and find what they need to contact you about your services.  Anything that creates a bad user experience, including slow loading times, poor navigation, or unclear content, will cause visitors to immediately leave your website and find a competitor.

It is important for restoration contractors to do the following with their website to convert more visitors into customers:

Ensure the Functionality of Your Website

Your website should be fully functional so that visitors can easily navigate your site and find the information they need to convert into customers.  Any problem that negatively impacts the user experience can cause visitors to immediately leave your site and take their business to a competitor.

The following steps will help ensure the functionality of your website:

• Easy navigation: The navigation of your website should be easy and clear so users can find what they need within your site. Complicated or dysfunctional navigation will cause visitors to leave.
• Improve loading times: The longer it takes your website to load, the more visitors you will lose within the first few seconds of them coming to your website. You can help speed up loading times by reducing page sizes and optimizing images.  You can also put your website on a Content Delivery Network (CDN) instead of using traditional hosting to speed up loading times.
• Mobile responsiveness: Most people who need a restoration contractor will pull out their phone to search for a professional. Your website must be mobile responsive so that it displays and functions properly on mobile devices.  If your website is not mobile responsive, mobile users are much more likely to leave your site.
• Find and fix errors: Problems such as slow loading pages, page errors, and broken links need to be fixed immediately.

Clear and Concise Calls to Action

When a homeowner is dealing with a flooded basement, they need a water damage restoration contractor immediately.  Your website must contain clear and concise calls-to-action (CTAs) so that visitors instantly know what to do to hire you for your services.

The CTAs on your website should be straightforward, concise, benefits oriented, and placed where they can be easily seen on each page.  Visitors should be able to quickly identify your CTAs and know the next steps to take to contact you.

You can experiment with your CTAs by writing them a couple of different ways and testing which ones are the most effective.

Include Customer Reviews and Testimonials

When looking for a restoration contractor, potential customers want to find a professional they can trust.  One of the most effective ways to build trust with potential customers is to include reviews and testimonials from previous customers on your website.  Sharing positive reviews and testimonials demonstrates the quality of your services to potential customers, which makes them more confident in choosing your business.

Create a page on your website that is dedicated to reviews and testimonials from previous customers.  You should include a variety of testimonials including customers who called you for a leak as well as customers who called you to clean up indoor flooding.  You can also consider including case studies that detail the steps of your restoration process as well as the positive end results.  Visitors to your website who encounter positive reviews and testimonials will be more likely to trust your business.

Write Quality, Straightforward Content

The quality of the content on your website plays a major role in its performance.  Good content is what helps your website rank higher in the SERPs and draw more search traffic, and it plays a role in converting visitors into customers.

The best content strategy for water damage restoration contractors is to keep the content concise and easy to understand.  Avoid using industry jargon and instead explain concepts in a way that is easy for anyone who visits your website to understand.  You should also consider the pains that homeowners feel when they experience water damage so you can create content that resonates with them.  Clear and concise content that resonates with your visitors is more likely to convert them into customers.

Include Awards and Affiliations from Trusted Organizations

Building trust is important for restoration contractors to convert website visitors into customers.  Another way to build trust is to include images related to awards and affiliations with trusted organizations.

You should include images that showcase your affiliations with companies like the Better Business Bureau and Home Advisor as well as other restoration businesses.  This shows potential customers that your business not only follows industry standards but is dedicated to providing excellent services.  Displaying any awards that you have won will also emphasize the quality of your services and increase your credibility.

Including affiliations and awards on your website has been proven to quickly build trust with target audiences.

Include an Introduction Video

Videos are the most consumed online media.  Including a video that introduces your website visitors to your business is an effective way of letting them know what your business is about and showcasing your expertise.

There are several types of videos you can make for your website, including demonstration videos, testimonials, and FAQ videos.  Demonstration videos show potential customers what they can expect from your water damage restoration services and FAQ videos can help answer any questions they may have after experiencing water damage.  Video testimonials further demonstrate the quality of your services as told by previous customers.

Including each type of video will give your potential customers the information they need to feel confident about calling you for your services.

Lead Generation Services from RestorationMaster

Restoration contractors rely on generating and converting quality leads to increase their revenue and grow their business.  Maintaining a good website according to the steps described above will not only draw more visitors to your website, but also convert them into customers.

If your restoration business needs additional help generating more water damage leads, RestorationMaster can help.  We provide lead generation services to help restoration contractors get more quality leads within their service area.  Through our highly optimized, geo-based website, we can generate water damage, fire damage, and mold remediation leads that go directly to your business.  The leads you get from RestorationMaster are exclusive which means you will not be competing with other businesses to close the same jobs.

Call us at (888) 846-1992 for more about our lead generation services for restoration contractors.