{"id":26038,"date":"2021-03-19T17:00:33","date_gmt":"2021-03-19T22:00:33","guid":{"rendered":"https:\/\/restorationmasterfinder.com\/lead-gen\/?p=26038"},"modified":"2021-03-19T17:02:06","modified_gmt":"2021-03-19T22:02:06","slug":"convert-leads-into-jobs","status":"publish","type":"post","link":"https:\/\/restorationmasterfinder.com\/lead-gen\/convert-leads-into-jobs\/","title":{"rendered":"How to Convert your Disaster Restoration Leads into Jobs"},"content":{"rendered":"

Marketing for your disaster restoration company can be a challenge.\u00a0 Any time someone needs a professional for disaster restoration services, you are competing directly with other restoration contractors to win the job.\u00a0 Securing a good restoration job starts with generating good leads<\/a>, but these leads are ultimately for nothing if you cannot convert and turn these leads into good jobs.<\/p>\n

Generating leads is not the main issue when it comes to conversion rates.\u00a0 Many restoration contractors can generate a good number of leads and a high percentage of these leads are typically quality leads.\u00a0 The cost of generating these leads is often not an issue either.\u00a0 The biggest challenge when it comes to leads for restoration contractors is following up with a good lead and converting it into a booked job.<\/p>\n

Leads Require Fast Follow Up<\/h2>\n

As soon as a lead appears via a form submission, email, or phone call, the clock starts ticking on your window to convert. Remember, the person who reached out to your business is likely looking at other businesses too and you could miss out on the job without proper follow up.<\/p>\n

Around 50 to 60 percent of total leads are likely to convert.\u00a0 The conversion rate is lower for web form submissions which convert at a 10 to 20 percent rate.\u00a0 However, immediate follow up can help boost these rates as those called back within five minutes of inquiring are 21 times more likely to convert and book a service with you than if you were to call them after 30 minutes has passed.\u00a0 You also need to follow up quickly because around 50 percent of those looking for restoration services will book with the first contractor that calls them back.<\/p>\n

The problem is that many disaster restoration businesses<\/a> are not prepared to follow up on leads so quickly.\u00a0 Contractors may be too busy with current jobs and may not have enough employees in the office to handle incoming leads.\u00a0 They also may not be aware of an incoming lead right away, especially from website form submissions.\u00a0 When someone submits a request for a service via an online form, an email notification is sent to the office.\u00a0 If someone is watching that email account, they can respond quickly, but a web form submission typically doesn\u2019t get a response until 30 minutes to an hour later.\u00a0 By this point, you might have missed the window.<\/p>\n

Increasing Conversion Rates<\/h2>\n

\"businessIf your restoration business is getting a good number of leads but not converting at a high enough rate, you need to find a way to follow up with leads faster.\u00a0 Following up within the first 5 minutes gives you the greatest chance of turning that lead into a job.<\/p>\n

You can try the following to improve your conversion rates:<\/p>\n