{"id":25977,"date":"2020-10-26T16:13:01","date_gmt":"2020-10-26T21:13:01","guid":{"rendered":"https:\/\/restorationmasterfinder.com\/lead-gen\/?p=25977"},"modified":"2020-12-18T11:29:41","modified_gmt":"2020-12-18T17:29:41","slug":"faq-digital-marketing-agency-hiring","status":"publish","type":"post","link":"https:\/\/restorationmasterfinder.com\/lead-gen\/faq-digital-marketing-agency-hiring\/","title":{"rendered":"What to Ask a Digital Marketing Agency Before Hiring Them"},"content":{"rendered":"<p>Nowadays most people search on their mobile devices when they need to hire a professional contractor.\u00a0 This is especially true if someone needs emergency services quickly, such as disaster restoration.\u00a0 In these situations, people do not have much time to waste so they will be quick with their choice.\u00a0 This means that restoration contractors who have a strong online presence on the local search results are more likely to get these leads.<\/p>\n<p><a href=\"https:\/\/restorationmasterfinder.com\/lead-gen\/disaster-restoration-competitors\/\">Restoration contractors<\/a> understand the competitive nature of their business as those in need will only hire one contractor.\u00a0 While online reviews, reputation, and word of mouth will factor into a person\u2019s decision, people tend to hire the first contractor they find online that seems reputable.\u00a0 This makes it very important for restoration contractors to have good online visibility to get these leads when someone needs emergency restoration services.<\/p>\n<p>The best way for restoration contractors to boost their online presence and generate more leads is to work with a professional digital marketing agency.\u00a0 The SEO experts of a digital marketing agency will take the time to understand your business as well as your online marketing needs to create a strategy to help <a href=\"https:\/\/restorationmasterfinder.com\/lead-gen\/generating-quality-leads-disaster-restoration-companies\/\">generate leads<\/a> and meet your marketing goals.\u00a0 Working with a digital marketing agency can increase your leads and improve your ROI, but it is important to work with a reputable marketing agency.<\/p>\n<p>Before you hire a digital marketing professional to work with your restoration company, it is important to ask them some questions to ensure that they are reputable and can deliver what they promise as far as online visibility and leads.\u00a0 <strong>Google has put out a video to help contractors and other businesses hire an SEO agency<\/strong> in which Maile Ohye, the Developer of Programs Tech Lead, discusses <strong>tips and questions to ask when looking for a digital marketing agency.\u00a0<\/strong><\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"How to hire an SEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/piSvFxV_M04?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><strong>In this guide, we will cover the most important questions for you to ask when looking for a digital marketing professional.\u00a0 This will help ensure that you hire a marketing professional who has your business\u2019s best interests in mind and will work to increase your leads and improve your ROI.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Schedule an Interview<\/h2>\n<p>When looking for a <a href=\"https:\/\/www.proceedinnovative.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing agency<\/a> to work with your business, reach out to prospective agencies and schedule interviews with each one.\u00a0 As mentioned above, it is crucial for digital marketing agencies to understand your business and your marketing goals to implement a successful internet marketing campaign that increases rankings, traffic, and leads.\u00a0 During this interview, you should ask the digital marketing agency the following questions covered in this guide, and they should ask you about your business and your marketing goals.\u00a0 A reputable digital marketing agency will take a genuine interest in your business to form a personalized marketing campaign.\u00a0 As Maile warns in this video, <em>\u201cIf the SEO doesn\u2019t seem interested in learning about your business from a holistic standpoint, look elsewhere.\u201d<\/em><\/p>\n<p>During your interview with prospective digital marketing agencies, ask them the following questions.<\/p>\n<h3>How Long Does it Take to See Results?<\/h3>\n<p>This is an important question to ask for a very simple reason, it takes some time for SEO and digital marketing strategies to start showing results.\u00a0 As Maile states in the video, <em>\u201cIn most cases, SEOs need 4 months to a year to help your business first implement improvements and then see potential benefit.\u201d\u00a0<\/em> A reputable digital marketing agency will be honest about this timeframe.<\/p>\n<p>Getting results from an <a href=\"https:\/\/www.proceedinnovative.com\/services\/search-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO campaign<\/a> may take 4 months to a year because the agency needs time to understand your business and your marketing goals and devise the most effective strategy to meet your goals.\u00a0 It also takes some time for Google to crawl your website and notice the changes made that will improve your rankings in the search engine results pages (SERPs) and result in higher traffic and more calls.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"SEO process\" src=\"https:\/\/www.proceedinnovative.com\/wp-content\/uploads\/2014\/10\/Chicago-Digital-Marketing-Agency-Schaumburg-IL.jpg\" alt=\"Digital Marketing\" width=\"500\" height=\"188\" \/><\/p>\n<p>Beware of digital marketing agencies that promise fast increases in traffic and rankings.\u00a0 These agencies can\u2019t promise these things without an understanding of your business and marketing goals as there is no real \u201cone size fits all\u201d approach to digital marketing.\u00a0 Also, traffic and rankings don\u2019t generally increase overnight, it takes time for website changes and SEO strategies to have an effect.<\/p>\n<h3>Do You Follow Google Best Practices?<\/h3>\n<p>Google algorithms have a major impact on how websites are crawled and ranked, so it is important to work with a digital marketing agency that understands and adheres to Google\u2019s best practices. \u00a0The reason Google regularly changes its algorithms is to encourage good online marketing practices and discourage immoral SEO tactics, known as \u201cblack hat SEO.\u201d\u00a0 If you work with a digital marketing agency that implements black hat tactics and goes against Google\u2019s best practices, your website may get penalized or blacklisted.\u00a0 When looking for a digital marketing agency, it is best to work with an agency that is a certified Google Partner.\u00a0 Agencies that are Google Partners have shown that they understand and follow Google\u2019s best practices.\u00a0 You should ask an agency if they follow Google\u2019s best practices and if they are a <a href=\"https:\/\/www.google.com\/partners\/agency?id=2760996474\" target=\"_blank\" rel=\"noopener noreferrer\">Google Partner<\/a>.<\/p>\n<h3>Do You Have Clients we can Reach Out to for a Reference?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-25693 size-medium\" title=\"Reviews\" src=\"https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/07\/reviews-pixabay-1978036_960_720-300x207.png\" alt=\"good review\" width=\"300\" height=\"207\" srcset=\"https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/07\/reviews-pixabay-1978036_960_720-300x207.png 300w, https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/07\/reviews-pixabay-1978036_960_720-768x530.png 768w, https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/07\/reviews-pixabay-1978036_960_720.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>For partnerships between an SEO agency and a business to be successful, they need to work closely together to implement online marketing strategies.\u00a0 Therefore, it is important to gauge how well your business will work with a particular agency.\u00a0 Ask the prospective digital marketing agency for references among their current clients and talk to their clients about how well they work with the agency.\u00a0 You can ask their clients about the effectiveness of their strategies, what it is like working with their staff, and the agency\u2019s knowledge when it comes to SEO.\u00a0 A <a href=\"https:\/\/www.hostingclues.com\/find-a-kick-ass-digital-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">good digital marketing agency<\/a> should also be good at helping their client understand the basic principles of SEO and be passionate about their client\u2019s success.\u00a0 If you hear something you don\u2019t like from a current client, or an agency refuses to give you any references, move on to the next agency.<\/p>\n<p>Maile from Google advises, <em>\u201cA good SEO should feel like someone you can work with, learn from, experiment with, and who genuinely cares about you and your business, not just getting your site the highest rank.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Commit to the Digital Marketing Plan<\/h2>\n<p>Once you hire a digital marketing agency and they come up with a marketing plan, it is important for your business to commit to the plan.\u00a0 When you work with a digital marketing agency, it should be viewed more as a partnership than a service.\u00a0 The agency will help develop and implement the marketing plan and your business will need to do your part to implement certain marketing strategies.\u00a0 The agency is like an addition to your marketing department and your digital marketing strategy is more likely to be successful when your business complements their work.<\/p>\n<p>This Google video ends with Maile emphasizing the importance of a business\u2019s commitment to their <a href=\"https:\/\/www.proceedinnovative.com\/services\/local-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO services<\/a>, <em>\u201cOne of the biggest hold ups to improving a website isn\u2019t [the SEO\u2019s] recommendations, but it\u2019s the business making time to implement their ideas.\u201d<\/em><\/p>\n<h2>Lead Generation for Restoration Contractors from RestorationMaster<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-25824 size-medium\" title=\"marketing strategies\" src=\"https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/08\/marketing-strategy-300x200.jpg\" alt=\"marketing strategies\" width=\"300\" height=\"200\" srcset=\"https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/08\/marketing-strategy-300x200.jpg 300w, https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/08\/marketing-strategy-768x512.jpg 768w, https:\/\/restorationmasterfinder.com\/lead-gen\/wp-content\/uploads\/sites\/474\/2020\/08\/marketing-strategy.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Hiring a digital marketing agency is an important step that should not be taken lightly.\u00a0 Partnering with a digital marketing agency that understands your marketing goals and adheres to Google\u2019s best practices will improve the rankings of your website which will lead to more traffic and leads.\u00a0 For restoration contractors, a digital marketing agency can help them appear high in the SERPs when people search for emergency disaster restoration which will help them get more leads.<\/p>\n<p>RestorationMaster provides <a href=\"https:\/\/restorationmasterfinder.com\/lead-gen\/\">lead generation services<\/a> to help restoration contractors get more quality leads in their service areas.\u00a0 With our program, we guarantee exclusive water, fire, and mold damage leads in your territories that are easy to track and convert.\u00a0 Our professionals will work with you to understand your goals when it comes to lead generation and implement a strategy that will increase your leads and boost your conversion rates.<\/p>\n<p>Call ResorationMaster at (888) 846-1992 to <a href=\"https:\/\/restorationmasterfinder.com\/lead-gen\/resources\/faq\/\">learn more about our lead generation<\/a> for contractors.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we will cover the most important questions for you to ask when looking for a digital marketing professional.\u00a0 This will help ensure that you hire a marketing professional who has your business\u2019s best interests in mind and will work to increase your leads and improve your ROI.<\/p>\n","protected":false},"author":10,"featured_media":25518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[8,15],"class_list":["post-25977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-contractor-leads","tag-restoration-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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